BerryShop debuts as a global online fan store, featuring official SM Entertainment MDs and plans to expand with IP-branded offerings and worldwide services.

Kakao Entertainment announced on the 20th the official opening of BerryShop, the fan store for Berry, the global K-culture fan platform. BerryShop is an online fan store where fans can purchase official MDs, limited-edition MDs, and fan-club memberships from a variety of K-culture IPs. The store is configured IP-by-IP with concept designs that reflect each IP’s unique brand worldview, allowing fans to experience the stories and emotions of their favorite IP in new ways beyond merchandise. Berry plans to expand fan experience and enjoyment through BerryShop as Berry continues to evolve as a global hub for K-pop artists and drama IPs.

At launch, SM Town & Store opened within BerryShop. Visitors can explore around 1,000 items, including official MDs from SM Entertainment artists such as BoA, TVXQ, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, NCT 127, NCT Dream, WayV, aespa, Rise, NCT Wish, and Hats To Hats. Some special MDs commemorating artists’ birthdays or debuts will be sold exclusively at BerryShop, as SM Entertainment’s official online store, to engage fans in new ways. Additionally, 2026 season greetings from artists like IU, Woos, Monsta X, Ive, Kiki, Idit, and Nows will be available at BerryShop, with preorder starting from 2 PM on the 20th.

BerryPlans to sequentially open stores for various IPs at BerryShop in collaboration with partners in the K-pop and drama sectors. To serve global fans more conveniently, BerryShop now supports 18 languages, including Korean and English, and offers robust global shipping and multi-currency payments across 500+ bases. Customer service will support four languages beyond Korean, including English, Chinese, and Japanese; Berry also plans digital linkage through the Berry app, as well as various online/offline promotions and events.

Kakao Entertainment stated that BerryShop will bring new stories from diverse K-culture IPs, expanding fan experiences and enabling fans worldwide to gather in one space to enjoy and engage, with plans to roll out a range of services to foster a new fandom culture.

Note: The English translation preserves the meaning and detail of the original Korean text, broken into natural paragraphs for readability, with no added information or interpretation beyond the source material.