Jimin of BTS topped the boy group personal brand reputation in the November 2025 big data analysis, according to the Korea Corporate Reputation Research Institute, which examined 755 male-group individuals from October 15 to November 15 to derive brand reputation indices across participation, media, communication, and community.

Jimin’s scores showed a participation index of 214,933; a media index of 215,174; a communication index of 1,673,039; and a community index of 2,286,639, culminating in a brand reputation index of 4,389,785 and marking a 1.82% rise from October.

Following him, Jungkook ranked second with a brand reputation index of 3,547,123, while Jin and V placed third and fourth with 3,371,172 and 2,242,545 respectively, making them 4th and 5th in the list.

Goo Chang-hwan, the director at the institute, explained that the Jimin brand’s linked analysis highlighted warm, romantic, and charitable attributes, and noted keywords such as ARMY and friendship travel as prominent. The positive proportion stood at 92.90%.