NewJeans’ Return: Who Will Welcome Them in Yongsan? [MD Spotlight]

NewJeans' Return: Who Will Welcome Them in Yongsan? [MD Spotlight]

Reactions from fans and industry observers are mixed as the group resumes activities after a lengthy dispute.

NewJeans have announced their return after a protracted dispute, with Haerin and Hyein coordinating with ADORE to arrange the comeback, and Minji, Hanni, and Daniel soon following suit, though ADORE initially signaled that the facts needed to be confirmed. The five members’ conduct during the dispute drew attention, and many anticipated a warmly welcomed return, but responses have been more guarded, with questions like “Why are you back?” and “Why should you be accepted?” In particular, unlike Haerin and Hyein, who announced their stance after consulting with ADORE, Minji, Hanni, and Daniel faced a cooler reception. During the dispute, NewJeans’ actions also affected other Hive girl groups LE SSERAFIM and Ailit, with online fans labeling NewJeans as “copies” or “imitators,” and Ailit began activities under an unwelcome tag. Notably, Ailit’s debut era featured many minors, making the impact especially sharp, and Wonhee paused activities shortly after debut due to “conditioning” issues. Now, as Le SSERAFIM and Ailit slowly resume activities, memories resurface with NewJeans’ return, prompting their fandoms to rally in defense of “their artists.” On the 14th, some Le SSERAFIM fans lined up outside HYBE’s building in Yongsan, displaying messages such as “Do not force apologies” and “Keep Le SSERAFIM and NewJeans separate,” signaling their resistance to a seamless reunification.

참고: 본 영어 기사 본문은 원문의 의미와 사실 관계를 해치지 않는 범위에서 자연스러운 영어 기사 스타일로 재구성했습니다. 불필요한 확장이나 해석은 최소화했고, 원문의 뉘앙스를 최대한 보존했습니다.

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