Eight-member SM rookie Heart2Heart debuts in 2025, embodying the label’s signature precision and setting sights on a fifth-generation era.

SM Entertainment has revived its signature knife-edge aesthetics with the emergence of Heart2Heart, SM’s new eight-member girl group. Heart2Heart inherits SM’s razor-sharp DNA through precise choreography, rising as a leading act of the fifth generation.

The group debuted in March 2025 with The Chase, introducing a fresh energy that sets them apart from veteran SM acts. Their follow-up single Focus further defines their direction and showcases the group’s cohesion and live performance strengths.

The debut single The Chase helped establish their presence, and it reportedly sold over 400,000 copies in its first week on the Hanter Chart, marking a top debut for a girl group. The Focus music video drew significant attention, surpassing 10 million views within two days of release, underscoring their rising profile.

Industry observers note the significance of SM’s multi-member girl group strategy, praising Heart2Heart’s performance-centric approach that leverages a lineup’s strengths and evokes nostalgia for Girls’ Generation while differentiating from other contemporary acts like aespa. Looking ahead, Heart2Heart is expected to continue their growth with plans to expand globally and craft a unique narrative through future releases.