Berry Shop launches as SM Entertainment’s SMTown & Store opens, uniting official SM artist MDs.

Kakao Entertainment announced on November 20 that Berry, the global K-culture fan platform, has officially opened its fan store Berry Shop (Berriz Shop). Berry Shop is an online storefront where fans can purchase official MDs, limited-edition MDs, fan club memberships, and other goods across various K-culture IPs, including content and artists. The store is designed with concept visuals that reflect each IP’s unique brand universe, enabling IP-tailored configurations.

Beyond merchandise, Berry Shop aims to offer fans a novel way to experience the narratives and emotions behind their favorite IPs. With the launch, SM Entertainment’s SMTown & Store will also open within Berry Shop, bringing together around 1,000 products from SM artists. The collection includes official MDs from BoA, TVXQ, Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, NCT 127, NCT Dream, WayV, aespa, RIIZE, NCT Wish, and Hats to Hats.

Some later-released SM Entertainment artist items, including birthday- or debut-celebration specials, will be sold exclusively at Berry Shop stores, making Berry Shop SM Entertainment’s official online storefront for fan engagement.