HYBE’s IllIT Little Monster moves to Best of Discipline in Moving Image & Sound Craft

In the 2025 ONE Asia Creative Awards, Innocean emerged as a top winner among entries from 14 APAC countries. The One Club for Creativity reported that Innocean Seoul won Best of Discipline in Branded Entertainment and Creative Effectiveness for Hyundai’s Night Fishing campaign. The project was co-produced with Markenfilm Asia and Stannum, a production company founded by actor Son Seok-koo. Night Fishing earned 11 awards in total—Golds, Silvers, Bronzes, and Merits—including a Gold tally that helped it rank as the Highest Ranked Work. Based on these results, Innocean was named Agency of the Year. Hyundai Motor was named Brand of the Year, and Ji Sung-won, Hyundai Motor’s Global CMO, was named Marketer of the Year.

HYBE won Best of Discipline in Moving Image & Sound Craft for IllIT’s “Little Monster” music video. Other Best of Discipline winners included Ogilvy Singapore’s Vaseline Verified (Direct Marketing), Leo Thailand’s Patient (Film & Video), and KitKat Break Bar by VML Manila (Out of Home).