According to Korea Corporate Reputation Research Institute’s big data analysis, BTS ranks first in idol group brand reputation for November 2025, with Blackpink second and Ive third.

BTS has topped the idol group brand reputation for November 2025, based on big data analysis from the Korea Corporate Reputation Research Institute, placing BTS in first, Blackpink in second, and Ive in third. The BTS brand, comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook, recorded a participation index of 161,896, a media index of 651,172, a communication index of 2,162,991, and a community index of 6,106,959, resulting in a brand reputation score of 9,083,018. This marks a 17.37% increase from October’s brand reputation index of 7,738,515. Blackpink followed with a brand score of 6,844,567, based on indices of 116,718 (participation), 356,549 (media), 1,900,669 (communication), and 4,470,631 (community), up 71.05% from October. Ive ranked third with a brand score of 5,848,055, derived from 170,030 (participation), 280,416 (media), 1,098,863 (communication), and 4,298,746 (community), up 21.21% from October.