BTS topped the idol-group brand reputation ranking in November 2025, with Blackpink in second place and Ive in third, according to big-data analysis by the Korea Corporate Reputation Research Institute. The study analyzed idol-group brand reputation data from October 19 to November 19, 2025, totaling 91,264,555 data points, up 6.16% from 85,971,791 in October.

BTS’s brand reputation index for November reached 9,083,018, with a breakdown of 161,896 for participation, 651,172 for media, 2,162,991 for communication, and 6,106,959 for community. This marks a 17.37% rise from October’s 7,738,515.

Blackpink ranked second with a brand reputation index of 6,844,567 (participation 116,718; media 356,549; communication 1,900,669; community 4,470,631), up 71.05% from October’s 4,001,522.

IVE ranked third with a brand reputation index of 5,848,055 (participation 170,030; media 280,416; communication 1,098,863; community 4,298,746), up 21.21% from October’s 4,824,596.

Seventeen placed fourth with 4,479,219 (participation 135,632; media 323,524; communication 1,177,564; community 2,842,499), down 3.48% from October’s 4,640,599.

Twice ranked fifth with 3,277,104 (participation 139,258; media 439,733; communication 609,669; community 2,088,445), up 10.19% from October’s 2,974,015.

Koo Chang-hwan, director, commented that BTS led the idol-group brand reputation ranking in November 2025. He noted that the category saw a 6.16% increase compared with October’s big-data figure, and that in detailed analysis brand consumption fell 5.16%, brand issues fell 1.45%, brand communication fell 0.85%, and brand diffusion rose 12.36%.

Further, the BTS brand in November 2025 showed high linkage with “record,” “speak,” and “advertise” in link analyses, and the keywords “music,” “ARMY,” and “Billboard” were prominent; the positive-to-negative ratio stood at 93.50%.

The top-30 list for November 2025 includes BTS, Blackpink, Ive, Seventeen, Twice, BigBang, Red Velvet, SHINee, KiKi, ENHYPHEN, Super Junior, EXO, Stray Kids, NMIX, HiKEY, aespa, Aillet, NCT, 2PM, Oh My Girl, ITZY, The Boyz, LE SSERAFIM, Apink, MONSTA X, Kortis, Tours, Hearts to Hearts, Baby Monster, and BTOB, among others.