BTS leads the idol brand reputation index for November 2025, with Blackpink and Ive in second and third place.

The Korea Corporate Reputation Research Institute analyzed idol group brand big data from October 19 to November 19, 2025, totaling 91,264,555 entries. The study found BTS in first place, followed by Blackpink in second and Ive in third. The data show a 6.16% increase from October’s figure of 85,971,791 entries. The brand reputation index is calculated based on consumers’ online activity, considering positive and negative sentiment, media attention, engagement, and community diffusion.

The top 15 ranking for November 2025 places BTS, Blackpink, and Ive as the first three, followed by Seventeen, Twice, Bigbang, Red Velvet, SHINee, Kiki, ENHYPEN, Super Junior, EXO, Stray Kids, NMIXX, and Haiky—indicating a continued dominance of top idol groups in online brand metrics.

BTS recorded a brand reputation index of 9,083,018, with Participation 161,896; Media 651,172; Communication 2,162,991; and Community 6,106,959. This marks a 17.37% rise from October’s figure. The Blackpink brand followed with an index of 6,844,567, comprising Participation 116,718; Media 356,549; Communication 1,900,669; and Community 4,470,631, showing a 71.05% increase from the prior month. Ive ranked third with an index of 5,848,055, consisting of Participation 170,030; Media 280,416; Communication 1,098,863; and Community 4,298,746, up 21.21% from October.

Seventeen and Twice followed in the 4th and 5th places, with brand indices of 4,479,219 and 3,277,104 respectively. The analysis highlights continued strength for leading groups and varied dynamics across sub-indices.

Gu Changhwan, a lead analyst, stated that BTS topped the November 2025 idol group brand reputation ranking. He noted that, compared with October, the overall brand data rose 6.16%, with Brand Consumption down 5.16%, Brand Issues down 1.45%, Brand Communication down 0.85%, and Brand Diffusion up 12.36%.

In addition, link analysis showed higher prominence for terms such as “record,” “speak,” and “advertise,” while keyword analysis highlighted “music,” “ARMY,” and “Billboard.” The positive sentiment ratio stood at 93.50%, reflecting favorable online perception for the top group.