Karina interprets Chanel Beauty’s emphasis on natural beauty in her own elegant style.

Chanel Beauty has named Karina of aespa as its new face for the brand’s beauty ambassador role in a first, signature shoot. In this initial Chanel Beauty campaign, Karina interprets the brand’s emphasis on natural beauty in her own distinctive way, delivering a poised and confident allure. Her signature calm presence and refined sensibilities contribute to a more mature and deeply evocative image.

The shoot showcases understated elegance paired with a bright energy, highlighting a refined aesthetic without excess. This collaboration marks the start of Karina’s ongoing partnership with Chanel Beauty, with campaigns to be rolled out in diverse ways that highlight new beauty concepts. The harmonious energy between the brand and the artist is expected to yield fresh, collaborative results.

Fans can view Karina’s first Chanel Beauty pictorial across Chanel Beauty’s platforms, including the November issue, the official website, Instagram, and YouTube.