AtHeart has kicked off a major promotional push in the United States, starting with the “AtHeart Experience” held at the Titan Content Headquarters in Santa Monica, Los Angeles on the 1st (local time). Across the U.S., fans gathered as AtHeart delivered performances alongside unique artwork and fan-engagement experiences that formed a distinctive concept. The group’s U.S. marketing drive signals a concerted entry into the American market.

In New York, AtHeart conducted a meet-and-greet at the Broadway-based K-POP NARA event hall, and released an English-language vocal version of their debut track “Plot Twist” along with a remix pack. They have continued to ramp up exposure with appearances on major U.S. outlets, including FOX 13 Seattle, KIIS FM’s “iHeart KPOP with JoJo,” and Audacy, signaling ongoing expansion into the American market. The group has also conducted interviews with prominent media, with additional content expected to be released subsequently.

Their rapid ascent has drawn attention from international outlets such as The Hollywood Reporter, NME, and Rolling Stone, who have named AtHeart among the “K-Pop groups to watch in 2025,” underscoring their growing global footprint. Their debut track “Plot Twist” has amassed approximately 17 million streams on YouTube, with the music video reaching around 16 million views and the channel surpassing 1.18 million subscribers, illustrating a rising global reach for AtHeart.