Jang Won-young of IVE has topped November’s personal brand reputation index among girl groups, signaling her status as a leading icon for the MZ generation with an “overwhelmingly positive” reception.

The Korea Corporate Reputation Research Institute analyzed big data from 730 girl groups collected between October 16 and November 16, totaling 113,791,375 data points, and found Won-young’s brand reputation index at 7,306,431—the highest in the list. The second and third places went to Jennie and Rosé of Blackpink, respectively.

Won-young’s sub-indexes show a balanced profile: Participation 1,541,484; Media 1,425,592; Communication 2,548,094; and Community 1,791,262, reflecting consistently high figures. Notably, the positivity rate stood at 93.56%, indicating strong public favor.

Throughout the year, Won-young has ranked high in brand reputation in March, October, and November, demonstrating ongoing public affection.