“Outra vez, outra vez.” A Korean drama, Salon de Holmes, airs in Brazil with Portuguese dialogue that sounds natural and seamless, as if the actors had learned the language themselves. The voice you hear is produced through an AI dubbing engine called VOIX by AnAI, not the usual local-language dub.

Rather than a simple voiceover, AI extracts the original audio, converts it to text, and then applies natural translation before recreating the voice in the target language. For a standard 60-minute, ten-episode series, traditional dubbing can take more than two months; with AI, the process can be completed in roughly ten days.

Kim Young, CEO of AnAI, notes that localization costs drop dramatically, opening doors to more diverse markets and lowering barriers for smaller producers to take global steps. This, in turn, enables a richer array of Korean content to reach foreign audiences.

AI is reshaping the entire content and information industry, from planning and production to editing and distribution. As AI becomes embedded across the full value chain, a structural shift is underway across the sector. Several startups are leading the charge, including AnAI, which already collaborates with broadcasters like KT ENA and JTBC, as well as domestic MCNs such as Sandbox and TreasureHunter.

Other notable content-solutions players include A.PEN, which operates a micro-fiction platform that can turn user-submitted text into short-form videos in minutes, and BACKPORT, an AI-interaction media-art startup that creates experiences reviving historical figures as digital humans and enabling real-time dialogue through AI voice synthesis, MetaHuman modeling, and emotion expression tech.

There are also knowledge-information platforms aiming to reduce information gaps. LeisureDi is a standout example, connecting instructors, equipment brands, and users within a single platform and offering AI-driven recommendations for lessons and gear aligned with individual skill and preferences. LeisureDi’s CEO Ko So-yeon emphasizes making fitness information accessible so that more people can enjoy the activities they want.

Industry experts anticipate ongoing innovation around production efficiency and IP utilization, noting that AI-driven automation and content expansion across planning, production, and distribution will likely keep driving winners in the market. Sun-ji Hwan, secretary of the Yunminchang Investment Foundation, says AI disruption across the content industry is accelerating and that firms delivering end-to-end optimization will gain attention.