Korean Enterprise Reputation Research Institute analyzes 730 idols across big data to rank individual girl-group brands

A big-data analysis of individual girl-group brand reputations for November 2025 shows IVE’s Jang Won-young in first place, followed by Blackpink’s Jennie in second and Rosé in third.

According to the Korea Corporate Reputation Research Institute, the November dataset drew 113,791,375 brand data points from 730 idols between October 16 and November 16, 2025, using measures such as participation, media, communication, and community to derive a brand-reputation score. The institute notes that the November data marked a 2.06% increase from October’s data, which totaled 111,492,850.

1st place: IVE’s Won-young leads the rankings, with participation 1,541,484; media 1,425,592; communication 2,548,094; and community 1,791,262, yielding a brand-reputation score of 7,306,431. This is a 23.13% decline from October’s score of 9,505,533.

2nd place: Blackpink’s Jennie records participation 715,745; media 721,207; communication 1,726,484; and community 3,956,861, for a total of 7,120,297. The figure represents a 56.83% rise from October’s 4,540,161.

3rd place: Blackpink’s Rosé posts participation 439,300; media 645,704; communication 1,361,366; and community 3,460,567, for a total of 5,906,937. This marks a 23.60% drop from October’s 7,731,771.

The top honoree Won-young’s brand shows strong link-analytic signals, with keywords such as “sexy,” “attractive,” and “advertising” ranking highly, and a positive-rate analysis indicating approximately 93.56% positivity.

The November 100‑top list features many idol names, including IVE Won-young, Jennie, Rosé, Blackpink’s Lisa, IVE Ahn Yu-jin, aespa’s Winter, Signature’s Jiwon, Le Sserafim’s Chaewon, IVE Liz, Blackpink’s Jisoo, Red Velvet’s Joy, NMIXX’s Seol-yoon, OH MY GIRL’s Mimi, Airelle Wonhee, Twice’s Nayeon and Jihyo, IVE’s Rei, Twice’s Momo, aespa’s Giselle, Red Velvet’s Irene, IVE’s Fall, and more.