November 2025 big-data analysis reveals the rank order and key metrics

IVE’s Jang Won-young led the November 2025 personal-brand reputation rankings for girl groups, according to a big-data analysis conducted by the Korea Corporate Reputation Research Institute. Jennie of Blackpink and Rosé of Blackpink followed in second and third place, respectively.

In the rankings, Jang Won-young posted a brand-reputation index of 7,306,431, with participation 1,541,484; media 1,425,592; communication 2,548,094; and community 1,791,262. By contrast, October’s total stood at 9,505,533, marking a 23.13 percent drop. Jennie registered a brand-reputation index of 7,120,297, with participation 715,745; media 721,207; communication 1,726,484; and community 3,956,861, up 56.83 percent from October. Rosé recorded a brand-reputation index of 5,906,937, with participation 439,300; media 645,704; communication 1,361,366; and community 3,460,567, down 23.60 percent from October.

According to the institute, the November 2025 results show Jang Won-young ranking first. The analysis across brand-related metrics noted that total brand activity rose slightly year over year in some categories but overall indicates nuanced shifts since October. In linking analysis for the top-ranked brand, the terms “sexy,” “charismatic,” and “advertising” stood out, while keyword analysis highlighted terms such as XOXZ, I love you, good night, and Lucky BiKi. The positive sentiment share was reported at 93.56%.