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In November 2025, the personal-brand reputation rankings for K-pop girl groups put IVE’s Jang Won-young at No. 1, with Blackpink’s Jennie and Rosé following at Nos. 2 and 3. The survey’s 30th position includes a wide roster of members from major groups such as Blackpink, IVE, aespa, Red Velvet, Twice, LE SSERAFIM, Oh My Girl, ITZY and more, reflecting the breadth of the scene.

The Korea Intellectual Brand Reputation Institute notes that the overall 2025년 11월 data show a broad popularity landscape, with top names spanning multiple labels and generations of fans. In particular, IVE’s Won-young commands the highest engagement within her category, while Jennie and Rosé from Blackpink show strong performance in media and community indices as well.

For the top-tier brands, Won-young’s IVE recorded a brand-reputation score of 7,306,431, after engagement 1,541,484, media 1,425,592, communication 2,548,094, and community 1,791,262, marking a 23.13% decrease from October. Jennie’s brand registered a total of 7,120,297 (engagement 715,745; media 721,207; communication 1,726,484; community 3,956,861), up 56.83% from October. Rosé’s brand totaled 5,906,937 (engagement 439,300; media 645,704; communication 1,361,366; community 3,460,567), a 23.60% drop from October’s 7,731,771.

The 100-name list for November 2025 highlights a broad spectrum of idols across major groups, including members from aespa, Red Velvet, ITZY, Twice, and LE SSERAFIM, among others, underscoring the wide reach of the girl-group branding phenomenon. The study’s methodology covers participation, media presence, communication, and community indices to present a holistic brand-reputation snapshot for the month. These figures illustrate shifting dynamics in the competitive landscape of K-pop girl-group branding.

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