Jimin leads the November 2025 brand-reputation rankings among boy-group members, according to the Korea Corporate Reputation Research Institute.

Jimin of BTS topped the boy group personal brand-reputation rankings in November 2025, according to a big-data analysis by the Korea Corporate Reputation Research Institute. The institute analyzed brand data for 755 male idols from boy groups from October 15 to November 15, finding Jimin in first place, followed by Jungkook in second and G-Dragon in third.

The brand-reputation index measures consumer behavior and includes components such as participation, media, engagement, and community indices, calculated from a large-scale data set. The analysis also encompasses qualitative and quantitative assessments of brand influence, including brand-value evaluations and brand-reputation monitoring. Recommendations are weighted into the overall score.

In November, Jimin’s brand-reputation index rose 1.82% compared with October. Institute director Ku Chang-hwan noted that the November 2025 results show Jimin leading among boy-group members, with increases in brand communication and diffusion but declines in brand consumption and issues. The analysis also highlighted favorable associations in Jimin’s link analysis—terms like “warm” and “romantic” and “charitable”—and keywords such as “ARMY,” “friendship trip,” and “this is right” were prominent. The positive sentiment percentage stood at 92.90%.

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