Le Sserafim’s 2025 comeback momentum contrasts with NewJeans’ agency/contract struggles and public scrutiny.

NewJeans has announced that all five members intend to return to their original agency, ADOR, signaling an end to their hiatus. On the 12th, ADOR stated that Harin and Hyein decided to honor their contracts after family discussions. Hours later, the remaining three members Minji, Hani, and Daniel reportedly conveyed plans to resume activities, though their statements were described as unilateral by ADOR. ADOR said it would coordinate individual interview schedules with the three members to facilitate smooth discussions. NewJeans has paused all broadcasting activities.

Le Sserafim marked a notable comeback in 2025 with the mini-album Hot, and its title track has performed strongly on charts. The group drew international attention, with Billboard’s Hot 100 placing the track at 89th and Oricon’s daily ranking naming it No. 1 in Japan. The Spaghetti dance challenge went viral on TikTok, reportedly surpassing 100 million views. In 2025, they delivered stronger live performances and will encore at the Tokyo Dome on the 18th as part of their tour.

The lyric “Please stop the April storm” from Pearlies hints at the hardships they’ve faced. Fan factions around the two groups have continued to clash, with NewJeans fans accusing Hybe of discrimination against NewJeans and ADOR; Le Sserafim fans accusing NewJeans fans of harming Hybe artists’ images, leading to protests outside the label. The article stresses that such infighting is not desirable for fans who seek comfort in their favorite idols and should be avoided in favor of celebrating the artists.