MEP campaign hits 250 million views within 40 days

Samyang Foods, which has ENHYPEN as the global ambassador for its MEP brand, said on the 14th that ENHYPEN’s global campaign had surpassed 250 million views 40 days after its release. The main MEP advertisement, first released on the 1st of last month, showcased MEP’s diverse appeal integrated naturally into ENHYPEN’s daily life.

Subsequent videos featuring ENHYPEN members enjoying MEP in settings such as camping, shopping, video calls, and live streaming were released in sequence, driving spontaneous global fan engagement. Following the content release, interest in ENHYPEN’s MEP videos exploded on TikTok, YouTube, Instagram, and X, with fans spreading the content worldwide. The campaign’s impact expanded as content continued to spread within the ENHYPEN fandom, and local influencers also shared related videos.

MEP ENHYPEN campaign videos reached 100 million views within 18 days, 200 million within 28 days, and 250 million by day 40, underscoring the campaign’s enduring popularity. Malaysia accounted for 32.4% of total views, ranking first, while the company previously launched MEP in Malaysia in late May and operated a pop-up store to boost market entry. Thailand ranked second with 31.4%, followed by Indonesia, Japan, and the Philippines.

Samyang Foods said the global campaign featuring ENHYPEN has generated results beyond expectations, driven by organic engagement on social media, and the company will continue to engage with and communicate with customers. Given the positive reception, the company plans to push further market-specific strategies moving forward. From the 13th of this month, a promotion will be offered through Samyang’s official sales channels, giving away an ENHYPEN-themed “MEP MapTang Photo” with MapTang product purchases, targeting the domestic market.