BTS’s V is busy promoting campaigns that span from Seoul to New York, lighting up screens and city streets worldwide. He now serves as the face of eight brands across fashion, jewelry, beauty, finance and beverages, effectively turning himself into a walking billboard that fuels a global fan frenzy. In Korea, Coca-Cola, Compose Coffee, and Snow Peak are rolling out large-scale promos featuring V, with TV commercials and major billboards dominating the capital.

New York’s One Times Square stands out, where seven of the building’s ten screens broadcast V’s ads, delivering an overwhelming showcase. The adjacent Times Square billboards also carry TirTir’s visuals, bringing the total number of V’s spots in Times Square to eleven. In Los Angeles, TirTir’s ads grace the Grove’s cinema marquees and elevators, while Melrose Avenue glows with V’s image.

In London, Piccadilly Circus’ Piccadilly Lights screens feature V’s visuals. In Japan, the beauty brand YUNS opened a large billboard at MEDIA DEPARTMENT TOKYO as part of a pop-up campaign, with the ad set to roll out in Sapporo, Osaka, Fukuoka and Kyoto.

Across Korea, Coca-Cola’s TV ads and major city billboards keep showing V’s face, while Compose Coffee runs promotions alongside Coca-Cola, creating a city-wide spectacle. Fashion brand SpeakPick is also placing V in ads across department stores, subways, and busy routes including Gwanghwamun, the Olympic Expressway, and Gimpo Airport.

Meanwhile, V departed for Los Angeles on the 12th for TirTIR’s pop-up event; as he left, he offered a video message to CSAT examinees: “Good luck on the CSAT. Fighting!”