V partners with Snow Peak to showcase a warm, refined winter look across the latest collection.

Snow Peak Apparel, the outdoor brand, has unveiled a new winter chapter featuring global artist V. The shoot highlights the season’s collection at its peak and portrays a winter mood defined by warmth and relaxed elegance.

In the campaign, V wears the classic collar silhouette of the Carac Bouclé Neck Heavy Down, blending a refined look with soft boucle fabric. The collar is detachable for a boucle neck or can be converted to a high neck, providing versatile styling, and the down filling complies with animal welfare standards, reflecting the brand’s sustainability values.

The campaign also showcases other heavyweight down pieces, including the AirNova Pertex Reversible Heavy Down and the Titanic Hood Heavy Down, offering a winter outerwear lineup that balances practicality with design.

A Snow Peak Apparel representative said that V’s warm and relaxed winter mood expresses the brand’s aim of delivering a “cozy season,” and that customers will experience both emotional and practical value from the signature items.

To celebrate the season, Snow Peak Apparel is offering up to 100,000 won off on City Camper Down Jackets. The winter collection is available at nationwide offline stores and the official online store.