Mnet Plus, CJ ENM’s global K-pop content platform, has posted year-over-year growth of more than threefold. On the 13th, CJ ENM said the platform’s MAU topped 20 million in September and then reached 15 million in October, signaling continued user inflow.

Daily active users (DAU) stood at an average of around three million. This growth is seen as stemming not only from content consumption but also from the spread of fan-interactive content that fans participate in and experience directly.

Global fans are engaging not only by watching but also by voting, supporting, and joining live talks through Mnet Plus. For example, during the finale of Boys 2 Planet, votes surged to as high as 70,000 per second, and voting for the 2025 MAMA Awards has remained hot.

Original programs such as SUMBAKKOKJIL, The City of Spy: NCT 127, and WIDE K-POP NEWS have drawn attention as differentiated K-POP content. Mnet Plus is now available in 251 countries and regions, with roughly 80% of total traffic coming from international users, underscoring rapid global expansion.