LE SSERAFIM to headline brand campaigns across online and offline channels during the event

W Concept has named LE SSERAFIM as its new brand model. The group will headline campaigns across online and offline channels during its biggest annual event, W Week, running from the 10th to the 24th.
The company says LE SSERAFIM’s trendy, bold, and confident image aligns with its brand direction. The campaign slogan is “Play Shopping,” a concept that blends short-form content with shopping to create a new experience.
During W Week, about 7,000 brands across fashion, beauty, lifestyle, and kids categories will participate. There will be 24-hour brand sales, exclusive discounts, and encore sales for new concepts, with around 200 flagship brands offering popular items at substantial discounts. An incubating corner for newly onboarded brands will also be featured.
Five live broadcasts are scheduled during the event, showcasing winter apparel styling and cold-weather items. Each broadcast will offer free exchanges and additional coupons. Daily random coupon events and raffles will provide a variety of prizes.