Based on Yeonjun’s No Labels: Part 01 album

BorntoStandout has unveiled a collaboration with TXT member Yeonjun on the fragrance No Labels, launching globally today. The product is based on Yeonjun’s debut solo album No Labels: Part 01, released on November 7, and Yeonjun actively participated in the development process.

The fragrance expands Yeonjun’s message of liberation from self-imposed rules into an olfactory medium, presenting themes of change and a freely expressed identity. The project reflects the brand’s aiming to translate the album’s narrative into a scent and to reinterpret it as an official symbol.

Im Ho-jun, representative of House by Lim, explains that the fragrance starts “with a leather jacket-like scene worn on bare skin,” and adds that “the warmth of skin allows the leather texture to cling, while a heavy spirit and metallic heat layer in the moment to form the fragrance.” The designer notes the aim was to create a bold and rebellious atmosphere.

No Labels is being released globally today. Online sales begin at 6 PM Korea time on BorntoStandout’s official website and Weverse Shop, with in-person availability starting at 11 AM at the brand’s Hannam flagship, Samcheong flagship, and Shinsegae Duty Free.

Yeonjun’s representative adds that the collaboration is not just a marketing stunt but a case showing how a K-pop artist and a K-beauty brand can generate new cultural synergies.

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