Bithumb to serve as the main title partner for SBS Gayo Daejeon 2025

Bithumb will participate as the main title partner for the global K-pop festival SBS Gayo Daejeon 2025. The official title is ‘2025 SBS Gayo Daejeon with Bithumb’. SBS Gayo Daejeon has long been known as Korea’s premier K-pop concert, drawing attention for its high-profile lineups and special stages.

The 2025 show will take place on December 25 at the Inspire Arena in Incheon, under the theme ‘Golden Loop’. The lineup includes top artists such as Stray Kids, TOMORROW X TOGETHER, ENHYPEN, IVE, LE SSERAFIM, BOYNEXTDOOR, ZEROBASEONE, RISE, NCT Wish, BABYMONSTER, and ALL DAY PROJECT, with further additions to be announced.

Through this partnership, Bithumb aims to connect with global K-pop fans. The company will run an official ticket-draw event, plus on-site booths and a special on-air voting segment, delivering fans a variety of perks and brand experiences.

A Bithumb spokesperson said the company hopes fans can enjoy Korea’s leading pop performances and meet artists naturally, and that it will continue expanding user experiences through collaborations with diverse cultural content.