From Labs, the dermal hair-care line operated by The Founders, has tapped The Boyz member Juyeon as its new model and released a fresh lookbook and video. Known for ANUA, From Labs emphasizes innovative products built on skincare technology and has been drawing global attention. The brand said Juyeon’s image, combining on-stage intensity with off-stage softness, aligns with its pursuit of “true softness.”

In the released lookbook, Juyeon showcases a range of魅力 alongside From Labs’ flagship product, the Protein Capsule Hair Repair. This product applies FROM LABS PROTEIN CAPSULE HAIR REPAIR™ technology to strengthen hair protein bonding by more than 300 percent with a single use, aiding damage repair.

From Labs has established itself as a leader in hair care, ranking No.1 in Olive Young’s hair-care category and placing in the top two in Hwahae’s treatment category for 20 consecutive weeks, with a sales pace of one unit every 4.6 seconds.

The brand says it will continue engaging consumers through Juyeon’s collaboration and a variety of campaigns. The lookbook and accompanying videos featuring Juyeon can be found on From Labs’ official social channels.