CJ ENM and Eureka discuss how daily Zoom meetings shaped KPOPPED’s global production approach

K-Pop has long been a global phenomenon, continuing to dominate international music charts. At U-KNOCK 2025 in the USA in Los Angeles, Eureka Production’s vice president spoke about the success formula behind Apple TV+’s KPOPPED. KPOPPED brings Western pop artists together with K-pop idols, reimagining hit songs in a K-pop style, with Psy and Megan Thee Stallion serving as MCs and with K-pop groups such as ITZY, ATEEZ, and STAYC joining forces with pop legends like the Spice Girls and Boyz II Men. The eight-episode series premiered globally on Apple TV+ on August 29.

The project was a joint effort by Korean and American production teams. Kim Ki-woong, CJ ENM PD, discussed how the two worked to align production approaches, creating a new standard for global collaboration. Both sides described the partnership as meaningful and as a key step in building a transnational production process.

Arzuvia recalled that blending different cultures and genres presented challenges, requiring daily Zoom meetings across multiple time zones to align decisions and creative approvals. He noted that Korea tends to move quickly while the United States sometimes needs more time, and understanding and adjusting for that was part of the collaboration.

“KPOPPED” is not the end but the beginning, and its performance on Apple TV+ demonstrates that the concept can resonate with global audiences. Kim Ki-woong added that there is much more room for Korean content to expand in the U.S. market, with understanding the market language and refining platform strategies as critical. The teams expressed optimism about continuing cross-border collaborations.