November 2025 advertising model brand reputation data show Um Tae-gu at No. 1, Im Young-woong at No. 2, and Yoo Jae-suk at No. 3. The analysis covered data collected between October 5 and November 5, 2025, using participation, media, communication, and community metrics to compute a brand-reputation score.

The brand-reputation index is designed to reflect how online habits influence brand consumption, combining participation, media, communication, and community indices with weights applied to various advertising channels.

Um Tae-gu ranked first with a brand-reputation index of 1,513,945, with sub-indices of participation 130,532; media 334,690; communication 424,898; and community 623,825.

Im Young-woong ranked second with a brand-reputation index of 1,385,782, with sub-indices of participation 274,208; media 411,077; communication 279,152; and community 421,345. The October comparison shows a decline of 19.68% from 1,725,371.

Yoo Jae-suk ranked third with a brand-reputation index of 1,213,045, with sub-indices of participation 61,830; media 143,012; communication 457,026; and community 551,178. Compared with October, Yoo Jae-suk’s index rose by 35.88%.

In summary, the November 2025 top trio illustrates shifting popularity among entertainment figures in brand-affinity metrics.