The TV personality shifts focus from family news to a new idol-producing venture.

Lee Sang-min revealed on JTBC’s Knowing Brothers that he would disclose something for the first time, drawing the attention of the cast. The members teased his noticeably round belly, joking about pregnancy and congratulating him, which filled the studio with laughter. He clarified that he was not pregnant and announced that he would be venturing into idol production for the first time.

Earlier this year in April, he registered his marriage to a wife ten years his junior, announcing a remarriage. Since then, he has shared glimpses of their affectionate newlywed life on broadcasts and his personal channels, while continuing to express a sincere wish for a second child.

Recently, it was revealed that his wife is undergoing IVF treatment, a detail he shared that underscored his loving stance toward his wife.

While the “first confession” about idol creation rather than family news disappointed some fans, it also sparked renewed anticipation about what he might produce as an idol maker.

Having previously paid off substantial debts and rebuilt his career, fans praised the move and wished him well as he embarks on another phase as a music producer.

As this new starting point unfolds, the public remains curious about what products or projects he will bring forth as an idol producer.