Coupang announced on November 2, 2025 that it is launching a ‘Sweet Shop’ promotional event, running through November 13 and featuring around 30,000 snacks and gifts for students preparing for exams and for their partners. The event spans 12 categories, including Food, Household Goods, Home Electronics & Digital, Rocket Fresh, Home Interior, Beauty, Kitchenware, Fashion, Pet Supplies, Baby & Maternity, Stationery, and Automotive. The aim is to offer convenient shopping for upcoming milestones and celebrations.

From the lineup, gifts for examinees and treats for November 11’s celebratory occasions are highlighted, along with snacks for pets and children. Key themes include ‘Today’s Top Picks’ (10 items daily), ‘Exam Gifts’ with chocolates and healthy foods, ‘11.11 Day Gifts’ for significant others, and ‘Our Family Snacks’ featuring snacks for kids and pets.

Starting November 3, 13 brands will participate in Brand Day, offering daily specials. Brands include Britz, Nutri-One, Innisfree, Etude, Espoir, Pepero, NutraCare, Nongshim Kellogg, Orion, CocoD’or, Amorepacific, Cenovis, Ferrero Rocher, and M&M’s.

Examples of items include Pepero (featuring Stray Kids, Catch Tinyping, and Isekai Idol), Britz v5.4 Noise-Canceling Bluetooth Headphones, Hera Sensual Nude Gloss 422, Kellogg’s Energy Bar K Crunch Nuts, and Orion snacks. A Coupang spokesperson noted that the promotion brings together a wide range of snacks and gifts in one place to help people express their feelings for loved ones during upcoming holidays.