APEC Dominates YouTube Trends, Surpassing LE SSERAFIM and the Korea Series in Search Volumes

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Topics surrounding the APEC summit have dominated YouTube in Korea. Google Trends shows that, as of yesterday, the query with the largest week-over-week surge on Korean YouTube was ‘nuclear submarine,’ rising by about 3,300%.

LE SSERAFIM’s new song ‘LE SSERAFIM Spaghetti’ jumped 3,000%, and the Korea Series matchup between Hanwha and LG climbed 2,650%.

The nuclear submarine also rose 2,450% as a search topic, topping the rankings. In addition, submarine-related topics rose by 1,000% as a separate topic. The phenomenon shows that entertainment and sports topics outpaced political discussion in this spike.

Earlier, President Lee Jae-myung, during a meeting tied to APEC with U.S. President Donald Trump, urged facilitating fuel supplies for nuclear-powered submarines. A day later, Trump announced on Truth Social that Korea’s nuclear-submarine construction had been approved, drawing further attention.

At the APEC CEO Summit, Jensen Huang’s visit drew a 2,250% surge in queries and a 1,550% rise in related topics, placing them fourth in both metrics. NVIDIA announced AI semiconductor supply deals with Samsung Electronics, SK, Hyundai Motor Group, and Naver. Huang’s 70-minute meetup at a Gangnam chicken shop with Samsung’s Lee Jae-yong and Hyundai’s Chung Eui-sun drew significant attention, and the venue recorded a 900% surge in related searches. YouTube clips of the meetup and the accompanying remarks have been rapidly gaining traction.