Lee Sang-min, a singer-turned-producer, revealed via the teaser for his new project that he will produce a mixed-gender K-pop group. In the teaser released on the 24th, he explained the background for selecting a mixed-gender group for his comeback. “The era has come where fans don’t divide by gender but root for a single team,” he said, adding, “There is no need to separate male and female groups.” This move is interpreted as a strategic judgment by the “Midas touch” that is Lee Sang-min, who has steered many hit mixed- and female-line groups. He recalled that in the past eight to nine years he devoted himself entirely to album production, and he described his comeback project as “Billboard-grade.” Whether the entertainer-turned-producer can recreate past glory and knock on the Billboard doors of the K-pop market remains to be seen.
Lee Sang-min to Return as a K-Pop Producer; Launch of Audition Show ‘Producer Lee Sang-min’


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