Collaboration with BTS’s J-Hope fuels historic global chart surge

LE SSERAFIM’s collaboration with BTS’s J-Hope for “Spaghetti” has exploded onto global charts within 10 hours of release, with both the Korean and English versions entering the US iTunes Top 10. In a landmark showing, the track topped the iTunes charts in 40 countries, marking a debut that underscores the group’s widening international impact. In the United States, “Spaghetti” debuted at No. 17 on the US iTunes chart and climbed to the Top 5 within hours, setting the highest debut for a fourth-generation girl group on US iTunes and with both language versions entering the Top 10 simultaneously.

The excitement isn’t limited to the US. In major markets worldwide, Brazil and Mexico sit at No. 1, Japan at No. 2, France at No. 4, and Canada at No. 5, with the UK leaping 63 spots to No. 14, illustrating broad, global resonance. The music video for “Spaghetti,” directed by Gabriel Jo, accumulated 6.7 million views in the first 11 hours and later topped YouTube’s worldwide music video trending chart, highlighting the viral energy of the collaboration. The visuals’ playful food theme paired with dynamic choreography showcases the synergy between LE SSERAFIM and J-Hope, generating enthusiastic fan responses across platforms, including global hashtags such as #SPAGHETTI_FT_JHOPE and #EAT_IT_UP_SPAGHETTI.

Fans shared excitement online, with one admirer marveling at J-Hope’s presence and another joking about lunch being spaghetti. The campaign’s momentum extends beyond the single track, as fans also show strong interest in the album’s full song lineup, including the featured track “Pearlies.” The track blends pop and rap to explore indulgence and rebellion, a signature energy that LE SSERAFIM brings into the collaboration with J-Hope. This partnership underscores HYBE’s synergy and global strategy, leveraging inter-artist collaborations to drive global streaming and trendsetting, amplified by the two fanbases. Overall, the collaboration demonstrates the potential for powerful cross-artist impact within the K-pop landscape.

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