Instagram post sparks explosive global reactions as CELINE’s fall shoot showcases V’s styling and brand impact

CELINE’s autumn campaign has sparked a global reaction as BTS’s V (V, Kim Tae-hyung) took to Instagram on the 23rd to share images from the CELINE fall shoot. In just six hours, the post drew about 3.74 million likes on Instagram and over 36,000 engagements on X, underscoring the worldwide fan fervor surrounding his look.

In the campaign, V serves as CELINE’s global ambassador, with the brown leather jacket as the centerpiece of his styling. He pairs the oversized brown leather jacket with a black inner, creating a modern, casual vibe. Notably, the look is further elevated by CELINE’s brown leather Boston bag, which is tone-on-tone with the jacket, and a delicate red necklace that adds a subtle color accent to the calm brown palette. The styling is complemented by a moist, wet hairdo and restrained makeup, while shots of him holding yellow autumn leaves beside trees capture a blend of autumnal ambience and urban sophistication.

Global fans’ responses were immediate and vivid. A Japanese fan even posted an illustration inspired by V, generating thousands of retweets. English-speaking fans remarked on the “wet black hair at the window” look and the speed of the post; others expressed that he looked so striking it felt almost unreal, with some messages admitting “I’m sick to my stomach” from how beautiful he is. Several comments highlighted V’s eyes—his deer-like gaze—and noted his sharp, intense eyes and subdued smile across multiple cuts.

Paris Fashion Week added another dimension to his influence. V was reported to have the highest value among Korean stars at Paris Fashion Week, with an estimated $13.1 million (about 189 billion won) in brand impact, underscoring CELINE’s growth as a global ambassador.

A separate Lefty analysis of influencer media value shows BTS members generated approximately $39.26 million in EMV during the Spring–Summer 2026 fashion week period, with V contributing about $18.9 million (roughly 34% of the total), the largest share among the group. Across 2025’s four major fashion weeks—New York, London, Milan, and Paris—V achieved the highest EMV among Korean stars, reinforcing his standout position in the global fashion ecosystem.