Jimin of BTS topped the idol personal-brand reputation for October 2025 according to a big-data analysis. The Korea Corporate Reputation Institute analyzed a one-month big-data set on idol brands starting September 23, 2025, measuring consumer participation, media index, engagement, and community index to compute the brand-reputation score. Through this analysis, they measured positive and negative evaluations, media attention, and consumers’ interest and engagement. Jimin’s brand ranked No. 1 with a participation index of 115,278, a media index of 392,400, an engagement index of 3,879,866, and a community index of 3,842,904, resulting in a brand-reputation score of 8,230,450. This marked a 48.65% increase from September. Go Chang-hwan of the Korea Corporate Reputation Institute said that in October 2025, Jimin’s brand showed high link-analysis for “kind, warm, and congratulatory” and the keyword analysis highlighted “Paris Fashion Week, birthday, ARMY.” He added that the data’s positivity ratio stood at 93.71%.