Seoul’s official ambassadors ENHYPEN launch a city-wide immersive project ahead of WALK THE LINE: FINAL, October 24–26.

ENHYPEN, the group appointed as Seoul’s promotional ambassadors, are expanding the capital into a large-scale urban-stage experience titled ENHYPEN THE CITY SEOUL ahead of their encore concerts for WALK THE LINE: FINAL on October 24–26. The city-wide program reimagines Seoul as a dynamic, immersive venue that goes beyond the concert experience, offering fans a series of city-spanning activations.

Media Facade: From October 15–26, iconic sites including Dongdaemun Design Plaza, the Sejong Center for the Performing Arts’ Atelier in Gwanghwamun, and the Haechimadang media wall at Gwanghwamun Plaza will host ENHYPEN’s signature visuals and sound as a collective “media facade” across the urban landscape. In addition, a red-themed light show will illuminate Banpo Bridge’s Moonlight Rainbow Fountain on October 17–19 and again October 24–26, turning the riverfront into a new kind of performance.

Pop-up Store: A pop-up shop operates on the second floor of Lotte World Mall in Songpa from October 20–31, featuring more than 50 ENHYPEN-themed items, including limited-edition “The City” merchandise and WALK THE LINE: FINAL goods. Admission is free, with a queue management system for entry. Visitors receive a stamp postcard, and completing three missions earns a logo-emblem mirror. The venue also includes a message zone and a word-search area for fans.

Photo Booth: All Photism locations are themed to The City concept from October 11–December 31, operating 24 hours a day. Fans can snap shots with ENHYPEN-themed photo frames and store-window wraps at six branches, with each session priced at a fixed rate.

ENHYPEN-Themed Food & Beverages: A city-wide culinary layer features ENHYPEN-inspired menus across several cafes and restaurants:

– Felt Coffee (Cheonggyecheon location): running through December 7; offerings include XO (Only If You Say Yes) plum soda, a Bite Me cookie set with a sticker, and a WALK THE LINE drip bag coffee with a gift card.

– GABAEDO: running through November 16 (all Seoul locations except Hyewha and Aramdo); items include Sweet Venom latte and Tamed-Dashed tiramisu. Perks include a free removable sticker with two drinks and tiramisu, and a 3,0000 won+ purchase comes with masking tape. Myeongdong location features a Listening Zone and a fan-letter space.

– Jeokdang (Euljiro): through December 13; menu includes a Seven Members Portrait Yanggeng package (raspberry and black sesame) and Elderflower tea.

– Knows (NoWes): through November 10; locations include Jongno Pyeonggyeong, Jongno, and Changdeok branches; menu features a Raspberry Cupcake (pre-order) and an Egg Cloud Sandwich (Changdeok branch, limited).

– Chung Gi Wa Town: through October 31; locations include Euljiro, Namyeong, Hongdae, and Yeongdeungpo; menu features the FEVER Special Set (Seoul Wang Galbi, Truffle Yukhoe, Spicy Radish Fried Rice, Town Ade).

This city-wide lineup weaves ENHYPEN’s music and aesthetic through urban spaces, dining concepts, and interactive experiences, inviting fans to explore the city as part of the WALK THE LINE: FINAL journey.