Seoul has announced a hands-on promotional pop-up titled “Let’s Play Your Seoul with ENHYPEN,” tied to ENHYPEN’s world tour Seoul concert, allowing visitors to experience the city’s major events and cultural content in one place. The pop-up will run for three days from October 24 to 26, 2025, at the Meet-Up Square in Olympic Park. The event extends the strong reaction to the city branding project Let’s Play, Seoul My Soul, which features ENHYPEN as city ambassadors, into an offline venue. Built around the concept of a city-branded booklet titled Seoul Playbook 365, the pop-up comprises four theme zones: Energy, Connection, Excitement, and Inspiration. A Seoul Goods Zone near the Inspiration zone will offer merchandise related to the Seoul My Soul brand and the Haechi Soul Friends character, and various interactive events will be held for attendees during the promotion.