GOEUN, the Seoul-based exhibition planning firm behind immersive cultural experiences, is staging MiMi’s first domestic solo show at Lotte World Tower. Titled Love Is Heaven, Love Is Hell, the exhibition promises a pioneering multi-sensory experience centered on visual, olfactory, and gustatory sensations.

Scheduled to run from November 1 to December 31, 2025, the show invites visitors to engage across hours that vary by day: Monday–Friday from 08:00 to 19:00, and Saturday–Sunday from 10:30 to 20:00. The venue is About Project Lounge on the first floor of Lotte World Tower.

Organized and hosted by GOEUN, the project is supported by Rivain (wine) and Nova Pram (niche perfume).