A multicultural K-pop project aiming to expand beyond Korea into Southeast Asia, Europe and North America

A seven-member global girl group formed from six countries—NA, also stylized as NWHI—will officially debut on October 24 with their debut single “Like a Flame.” The lineup brings together members from Korea, Japan, Singapore, Indonesia, Germany and the Philippines, after roughly a year and a half of preparation.

NA stands for New World, High Identity, a name meant to symbolize a new cultural identity for the global generation. The project was designed with an overseas-first mindset; after domestic activities, NA/NWHI plans to push into Southeast Asia, Europe and North America. NA Entertainment describes NA as a global idol project that leverages each member’s language and cultural diversity, with the goal of becoming a centerpiece of K-pop’s fifth generation.

The debut track “Like a Flame” is a pop-dance song that channels unyielding passion and a fighting spirit. The music video was filmed in Seoul, Jakarta and Berlin, delivering a visually global sensibility.

Pre-debut, overseas fandom has already begun to take shape. Vanessa, the Indonesian member, ranked highly on SBS’s audition program “Universe Ticket” (2023). Nicole, the Singaporean member, is the 2024 Miss Singapore winner and a top-three finisher at Miss World Me 2025. Vanessa also has prior girl group experience, while Nina from the Philippines is a dancer with world-tour experience, showcasing strong performance skills. Seungju (Korea), Alice (Japan) and Mariam (Germany) anchor the group as core members in vocal, visual and leadership roles.

Industry insiders view NA as more than just a multinational lineup; the project is deliberately built around an overseas fandom, signaling a shift toward a global-centric model for the fifth generation of K-pop.

Debut date: October 24, 2025
Debut track: Like a Flame
Members: Seungju (Korea) • Alice (Japan) • Nicole (Singapore) • Vanessa and Bia (Indonesia) • Mariam (Germany) • Nina (Philippines)
Agency: NA Entertainment